Ahmad Umair

Mr Ahmad Umair is a final-year, undergraduate student of Public Administration at the National University of Sciences and Technology (NUST).

Use of Buzzwords in Benazir Income Support Programme

Written by Ahmad Umair 3:27 pm

Ahmad Umair talks about the use of buzzwords like “empowerment”, “development”, and “progress” which have been used to describe the Benazir Income Support Programme (BISP). These terms have tried to create a sense of purpose around the programme by elevating its moral status. He focuses on the effect and the impact that these carefully and consciously used buzzwords have had on the programme’s reputation.
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