Use of Buzzwords in Benazir Income Support Programme
Ahmad Umair talks about the use of buzzwords like “empowerment”, “development”, and “progress” which have been used to describe the Benazir Income Support Programme (BISP). These terms have tried to create a sense of purpose around the programme by elevating its moral status.
He focuses on the effect and the impact that these carefully and consciously used buzzwords have had on the programme’s reputation.