Can Pakistan’s Tourism Exceed the Maldives’?
Pakistan is striving to develop maritime tourism to broadcast its image as a tourist-friendly country and to prosper economically. The authors, Akseer Ali Saif Janjua, Sarah Kiyani, Saliha Waseem, and Saqib Ameen, explore the country’s tourism potential, and the development carried out in the sector by comparing it to the Republic of Maldives—a country which was once considered unsuitable for tourism but is now one of the world’s top tourist destinations.