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Written by Paradigm Shift 6:04 pm Pakistan Unveiled

Careem & TDCP: Boosting Tourism in Punjab

For those interested in touring Pakistan, Careem will soon be providing the Safe and Secure Tourism (SST) car type to its customers. This new car type is the result of the agreement between Careem and the Tourism Development Corporation of Punjab (TDCP).
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Since Pakistan’s tourism potential is extremely high, more and more companies are now investing in the arena. Recently, Careem and the Tourism Development Corporation of Punjab (TDCP) have signed an agreement to further facilitate tourism in Punjab. As per the agreement, 10 Careem Captains will be trained by TDCP to become certified tourist guides for people interested in learning more about the culture and history of Lahore. To avail of the service, people in Lahore will be able to choose a specific car type called ‘Safe and Secure Tourism (SST)’.

Discussing the agreement, Asadullah Faiz, Managing Director TDCP, stated, “Three routes have been finalized for this service initially. The first includes factual and instructive tours of Lahore Museum, National history museum, Lahore Fort, and Badshahi Masjid. The second route would facilitate the tourists to experience the visits of landmarks of Mughal Architecture like Wazir Khan Masjid, Shahi Hamam, Shalimar Gardens where they will get to see the craftwork and traditional skills. The third route will take the tourists to Wahgah Border,”

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“This collaboration will significantly promote and accelerate foreign and local visitors as it is providing a good package to know, learn and enjoy a fun-filled trip of this wonderful city.”

Feroz Jaleel, Country Head of Careem Pakistan, added that “This agreement will definitely boost the scope of tourism and is intended to open new doors for tourists especially who are interested to see the culture and beautiful architecture of Lahore.”

Adding further he said, “this is our commitment to provide safe, secure, and reliable mobility.” Careem, the Dubai-based super app has operations in over 100 cities, covering 12 countries across the Middle East, Africa, and South Asia regions. The company was recently awarded the “Best Transport Service Online” at the Pakistan Digital Awards 2022.

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