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BDS Movement Against Israel

Written by Muhammad Hamza Tanvir 11:47 am Articles, Current Affairs, International Relations, Published Content

What is the BDS Movement Against Israel?

Palestinians and their supporters have realized that the most effective way of fighting against Israel is the Boycott, Divestment, and Sanction (BDS) movement. By boycotting Israeli products and pushing for divestment and sanctions on Israel, the movement aims to exert international pressure on Israel, the world governments, and international institutions to dismantle Israel’s apartheid wall, ensure the rights of the Palestinians, end the colonization of Arab lands, and impose the UN Resolution 194. Muhammad Hamza Tanvir explains that since the drive is a threat to Israel and its allies, the Western media has labelled the movement as “racist”. He further explains that supporting the movement will not only benefit Palestinians but also the people of the countries backing it.
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About the Author(s)
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Mr Muhammad Hamza Tanvir is an independent journalist and a political analyst, focusing primarily on regional and global strategic and political issues. He has authored numerous articles for different national and international publications.

Countering Israel’s Terrorism

Recent events have demonstrated that the world has failed to help the Palestinian people against Israel’s genocide in Gaza. Israel has killed more than 14000 people, almost 67 percent of which are minors and women, in its recent massacre in Gaza in the first 48 days. Astonishingly, the self-proclaimed champions of human rights, the United States and its European allies, are explicitly supporting these atrocities against Palestinian civilians.

Nuclear proliferation and inequality among states have changed the modes of vanquishing the foe. The military might of neighboring Muslim countries is not enough to deal with Israel and its Western allies. Since modern problems require modern solutions, the Palestinians have developed a novel way of fighting Israel’s holocaust in Gaza. This new method to counter Israel has been designated the name “Boycott, Divestment and Sanction movement (BDS)”.

For weak Muslim nations, the most viable way to play their role in support of the indigenous people of Palestine is to participate in the BDS movement. Although some Western philosophers and Israeli sympathizers label this movement as anti-Semitic or anti-Jewish, due to their biased opinions, there are still scores of people in the West including celebrities and scientists who are actively a part of the BDS movement.

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The partiality of the Western media has been exposed multiple times. In the past, this Western partiality was revealed by the Former Foreign Minister of Pakistan Shah Mehmood Qureshi in one of his interviews with CNN (that incidentally presented Pakistan’s stance on recognizing Israel). Moreover, the self-proclaimed champion of liberal values and human rights is being exposed to the world due to its support of the recent Israeli barbarianism against the defenseless civilians of Gaza.

Israel’s prime minister, Benjamin Netanyahu, has labeled the movement as one of “bigotry, dishonesty and shame”, which seems more appropriate as a label for his personality. This movement is, basically, a non-violent struggle against Israel’s illegal occupation of Gaza, the West Bank, and East Jerusalem. It seeks the termination of Israel’s illegal apartheid wall and settlements, demands full equality of the Palestinian people, and calls for the rights of the Palestinians to be upheld as per International Law.

The Preamble to the BDS Movement

The movement calls for economic pressure on Israel against its policies of violence and military rule over the Palestinians. It began with a coalition of 170 Palestinian civil society groups. They issued a call to the “people of conscience” around the world to stand up for the rights of the Palestinians on the 9th of July, 2005.

The movement is inspired by the South African anti-apartheid movement and urges action to pressure Israel into complying with international law, as the United Nations has passed many resolutions in favor of Palestine and to resolve the issue peacefully; however, Israel has ignored all of these resolutions.

Israel is discriminating against the native Palestinians of Israel and denying Palestinian refugees the right to return to their homes—a sheer violation of UN Resolution 194. In response to this, the BDS movement urges religious, educational, and business organizations to abstain from all sorts of activities in Israel until it complies with international law and fulfills the demands of the movement. It is deemed as a viable way to counter and mitigate the horrendous activities of Israel. The actions proposed by the movement involve:

  • Boycotts

Boycotts involve the withdrawal of support from Israel’s apartheid regime, complicit Israeli sporting, cultural, and academic institutions, and all Israeli and international companies engaged in violating the fundamental human rights of the Palestinians. Thousands of universities and academics in the UK, South Africa, India, Sweden, Italy, Belgium, and many other countries have signed statements in support of the institutional academic boycott of Israel.

  • Divestment

The divestment campaign urges churches, local councils, pension funds, banks, and universities to withdraw all their investments from Israel and all of the Israeli and international companies that support apartheid and terrorism.

  • Sanctions

The rudimentary aim of sanction campaigns is to pressure international governments to fulfill their legal obligations to end Israel’s apartheid and not assist in its maintenance, by ending military trade and free-trade agreements, putting a business embargo on Israel’s illegal settlements, and suspending the membership of Israel in international forums as well.

A similar sort of boycott movement was also seen in the recent past in Pakistan and all the Muslim countries against France, over the blasphemy issue, but it did not succeed because of the non-cooperation of people and being unorganized.

The Demands of the Movement

The BDS movement has three fundamental aims or demands which are the rights of every human on planet earth.

Ending the Colonization of All Arab Lands and Dismantling the Apartheid Wall

As per International Law, the occupation of East Jerusalem, Gaza, and the Syrian Golan Heights by the Israeli forces is illegal. Palestinians living in these areas, especially in Gaza City are treated inhumanely and are surrounded by several security checkpoints, watchtowers, and an illegal apartheid wall. Imagine yourself getting checked each time you go out of your home for some sort of business in a market nearby but you have to pass many check posts where you will be harassed by the occupying force. This has made the life of the Palestinians hell.

The recent terrorist attacks and war crimes of the Israeli forces in Gaza City depict the attitude of the Zionist state of Israel towards the innocent and defenseless people of Palestine—the original sons of the soil. Hence, the first aim of the movement is to end the illegal occupation and colonization of all Arab lands and dismantle the apartheid wall

Acknowledging the Rudimentary Rights of the Palestinians of Israel

One-fifth of the population of Israel faces racial discrimination daily as a result of discriminatory laws. Israel’s government officials and military routinely incite racial violence against the Palestinian population of their illegitimate state. The recent verdict of Israel’s supreme court regarding the displacement of the citizens of Sheikh Jarrah evinces how all the state institutions collaborate to displace the native netizens of Palestine. The BDS movement calls for an end to this discriminatory and inhuman act and demands that the rudimentary rights of the Palestinians of Israel be granted.

Complete Action on the Stipulation of Resolution 194

Since the illegal establishment of the state of Israel in 1948, it has uprooted and displaced as many people as it could by the use of force. This culminated in 7 million Palestinian refugees. Israel spurns their right to return to their homes just because of their religion. The United Nations Resolution 194 binds Israel to let the refugees return to their homes and also to pay compensation for their loss but Israel has never acted upon any such resolution.

The BDS movement is a call to stir all the people around the world to imagine someone coming from outside and ousting you from your home and treating you like an animal just because of your religion. Ostensibly, the governments of the powerful countries of the world are either incompetent or indifferent when it comes to the plight of the Palestinians. So, the responsibility to support the Palestinians now falls upon the shoulders of the common people of the world, through this peaceful movement regardless of their caste, color, or creed.

Is the BDS Movement Racist or Anti-Semitic?

The response of the Western media and pro-Israelis on the recent interview of the Foreign Minister of Pakistan, Shah Mehmood Qureshi, on CNN and his comment on the deep pocket connections between the Western media and Israel, is the utter substantiation of the real pain and agenda behind labeling any and everything anti-Israel as “anti-Semitic”. This response itself vividly speaks volumes about the reality of Western prejudices.

Similarly, the pro-Israeli people claim that the BDS movement is anti-Semitic or racist but almost every conscious person on Earth knows that it is at odds with reality. The BDS drive only targets institutions on the grounds of complicity in human rights violations and never targets any individual merely because of his/her ethnicity or nationality.

The BDS campaign has never been found involved in any kind of racial or religious discrimination. So, calling the movement “racist” is merely an act of hypocrisy and propaganda to damage the Palestine cause. The claim of being racist could be right but only if it is in regards to Israel, and not the BDS movement.

Companies That BDS Asks Consumers to Boycott

The UN Human Rights Council Report of 2020 enlisted 112 companies that have ties to illegal Israeli settlements. The below-mentioned companies are only those that are relevant to Pakistani consumers. There are many other multi-national companies, including Nestle, Unilever, Marks and Spencer, Hyundai, Barclays, Volvo, L’Oreal, etc, that have behemoth investments in Israel and are complicit in Israeli terrorism but the BDS guidelines ask the consumers to stick to targeted boycott for maximum impact. This also depicts that the allegation of the pro-Israeli people on the BDS movement of being racist is erroneous.

Coca-Cola

Coca-Cola, the central beverage company, has been one of the staunch supporters of Israel since the establishment of the company. The company holds a history of supporting Israeli atrocities and war crimes. It funds the American-Israel Chamber of Commerce Awards every year, which pays tribute to organizations and companies that strengthen the Israeli economy.

Coca-Cola also sponsored an award in 2009 which was given to Israel’s lobby AIPAC which lobbied the Senate to reject the UN call for “immediate ceasefire” and support Israel’s military aggression in Gaza. Furthermore, the company also honored Brigadier-General Ben-Eliezer by hosting a special reception at the Coca-Cola world headquarters. Ben-Eliezer’s unit was responsible for killing more than 300 Egyptians during the Six-Day War.

Hewlett Packard (HP)

HP plays a significant role in Israel’s oppression of the Palestinians. They not only provide computer hardware to the Israeli army but the data centers of Israel’s police are also managed through the HP servers. The computerized database of the Aviv system, which contains data on Israel’s population and immigration authority, is also operated by the Itanium servers provided by HP. This is the backbone of Israel’s racism.

AHAVA

Ahava Cosmetics has established its production site, visitor center, and main store in an illegal Israeli settlement.

Nestle

Nestle is one of the major companies that came under the radar of the supporters of innocent Palestinians. Although Nestle is a Swiss company, it owns more than 50 percent of Israeli food maker Osem Investments. Besides, the company announced the intention to invest millions of dollars in the new R&D center established in Israel in 2000.

The company was also presented with the Jubilee Award by the Israeli Prime Minister and the war criminal Netanyahu in 1998. This is the highest award given by the state of Israel to the companies and organizations that assist in strengthening the Israeli economy. Recently, the Turkish Parliament removed Nestle products from its restaurants, cafeterias, and tea houses. This move was made due to the support of these companies for Israel and its heinous war crimes in Gaza. 

SodaStream and Sabra Hummus (PepsiCo)

PepsiCo purchased SodaStream, an Israeli company, in 2018. This company is still actively complicit in Israel’s policy of displacing the native Bedouin-Palestinian citizens of Israel in Naqab. The company has a long history of maltreatment and discrimination against Palestinian workers. Similarly, Sabra Hummus, an Israeli food company involved in providing financial assistance to the Israeli army, is a joint venture between PepsiCo and the Strauss Group.

The immense damage that the pro-Palestinian people can cause around the world by simply boycotting the products of PepsiCo is no secret. PepsiCo has a wide range of products not only in Pakistan but also around the globe. Its famous products in Pakistan include Lays, Wavy, Cheetos, Knorr, Magnum, Pepsi, Mountain Dew, 7up, Aquafina, Lipton Tea, Quaker, Sting, Walkers, Brisk, Ruffles, Tropicana, and Doritos.

Pillsbury/ General Mills

General Mills, the parent company of brands like Nature Valley, Betty Crocker, and Haagen Dazs, has its factory in the Atarot Industrial Zone, which Israel illegally annexed after the 1967 war. It is involved in exploiting the resources that belong to the Palestinians. In a 2020 report, the UN High Commissioner for Human Rights highlighted General Mills as one of the seven American companies involved in Israel’s illegal settlement activities.

Motorolla

The 2020 UN Human Rights Council Report has also listed Motorolla as one of the companies involved in Israel’s illegal occupation of Palestine. Motorolla provides surveillance equipment used around Israeli settlements, along the Israeli-built separation barrier, and along the Gaza border. It signed a $100 million deal with Israel in January 2014 for encrypted smartphones for its soldiers and security personnel.

It acts as the technology arm of the Israeli Defense Force (IDF). The company assists the IDF in carrying out its oppressive policies towards the Palestinians by supporting three key areas: weapon components (bomb fuses), military surveillance systems, and military communication systems.

Airbnb, Trip Advisor, Expedia, and Booking.com

These companies provide services that assist the maintenance and existence of illegal settlements. They list illegitimately occupied settlements as part of Israel which promotes settler-colonialist businesses and actively detriments the Palestinians in the West Bank.

Fiverr

Fiverr is an Israeli digital platform that is being used all around the globe by freelancers to offer their services to consumers. Its headquarters is in Tel Aviv. Every freelancer has to share 20 percent of his earnings to Fiverr which benefits the Israeli economy. This way, it contributes to the Israeli violence and oppression of Palestinians.

McDonald’s

McDonald’s has also faced a serious backlash from people around the world. The company’s sales are struggling around the Muslim world. This happened after McDonald’s Israel announced that it would provide thousands of free meals to Israel’s army. The severity of the backlash from the Muslim people could be gauged by the fact that McDonald’s Pakistan has slashed its prices by 60 percent.

Achievements of the BDS movement and Israel’s Deterring Attempts

The BDS drive has achieved many successes in a little more than a decade. It has had a seminal daunting effect on Israel’s economy. As per some, Israel faced an almost 46% drop in foreign direct investment (FDI) in the year 2014 due to the BDS movement. A report from Israel’s media agency states that the BDS movement can cost a loss of $10.5 billion per year and thousands of people could face unemployment.

South Africa has also downgraded its relations with Tel Aviv and announced its support for the rights of the Palestinians. Similarly, several major European trade unions have supported the BDS campaign and held the state of Israel responsible for the violation of human rights in Palestine. UK’s Trades Union Congress voted in favor of ending the arms trade with Israel.

Many artists and famous personalities, including scientists and educationists, have also supported the BDS movement and have signed to boycott Israel. One of the major achievements of this drive is the 15th Annual Israeli Apartheid Week held in 2019. It featured more than 200 events, across 30 countries, in five continents of the world. All these events were under the theme “Stop Arming the Colonialism”.  

To counter the daunting effects of the BDS drive, Israel’s government and its allies are fighting tooth and nail. In 2011, the Knesset—the Israeli parliament—passed a draconian law against the participants and sympathizers of the movement. In the USA, 20 states have passed a bill against the boycott movement. Similarly, many BDS activists have been prosecuted from Australia to France. Despite these actions and its media connections, Israel seems to be losing against the BDS movement.

Why Pakistan Should Support the Movement

The drive is growing rapidly all across the world. In Pakistan, people must also participate actively in the BDS campaign against Israel and the boycott drive against French companies. Grass root boycotts of both aforementioned countries can be lucrative for the people of Pakistan. Supporting the campaigns will allow the whole world to pressure these governments and warn other countries to refrain from such activities.

If the people of Pakistan support the BDS movement against Israel, It will not only help in assisting their Palestinian brothers but will also become a source to supplement Pakistan’s economy by increasing the demand for national products. The burgeoning demand for national products will also curb unemployment which is a fundamental issue in the country.

The successes achieved by the BDS movement till now evince that the movement holds a bright future and can change the course of war and animosity forever. Terrorism and the barbaric activities perpetrated by Israel may stop for the time being. Nonetheless, the state is never going to abandon its Zionist agenda of a greater Israel and uprooting the Muslims from its illegally occupied territory. The only way to abstain from this terrorism is to participate in the economic, cultural, and academic boycott of Israel and its allies, and support the BDS movement.


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The views and opinions expressed in this article/paper are the author’s own and do not necessarily reflect the editorial position of Paradigm Shift.

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